A former brain researcher fascinated about the grey zones in between fiction and reality
Being frontman of a new metal band and also studying new media art brought even more
focus on decision-making & storytelling. Researching games, interaction and
the magic of narration ever since, becoming a unicorn in a dystopian world.
Speaker, game producer and social strategy consultant. Also an avid
Larper in style of Nordic LARP (Live Action Role-Playing), researching its
transformational potential. Currently holding the 2nd Dan in Iaido (Japanese
sword-drawing) in the lineage of Muso Jikiden Eishin Ryu.

Offering facts, insights and clairvoyance for engaging story worlds
bridging media types in a meaningful way. As an interdisciplinary native I believe
our power lies in doing nothing productively and finding out how communities grow...
(for more, see VITA)

Story-game design

I am writing, producing and consulting for story-based games who need external support and a sparring partner. Game-mechanics are often not enough. Good stories ignite, and sell...

Art of decision-making

We all know times when we feel blocked - we cannot decide but need a break-through. I research decision-making as an artform and a science to speed up and realise this process professionally.

Transmedia storytelling

I am consulting in cross-platform strategies like transmedia storytelling and narrative design to help grow interest and organically build social communities – a loyal fanbase.


Now, I am a story-game producer, speaker and researcher of narrative technologies & decision-making processes as well as the head of the College of X.
  • 2017

    College of X: The Art of Visual Storytelling

    in 2017 I co-founded an educational startup called the COLLEGE OF X, heading it as a director and CEO. Courses in Comics, Illustration, Game Design & Animation will open in fall 2018. In 2017 our focus theme is Comics & VR as well as connecting people...

  • 2011

    Since 2011 opening doors for the future of storytelling

    Founder and CEO of NORmALUM - Mixed Realities, a Berlin based Transmedia start-up, consulting and producing Story-based games and Transmedia Storyworlds. Special focus building bridges between Europe and the East (foremost China & Japan).

  • 2007

    Studies & first steps till 2007

    Study of "Cognitive Neuroscience" [Univ. of Vienna] as well as "New Media Art" and "Conceptual Art" [Academ. of Fine Arts, Vienna]. Work for advertising agencies [Fastmotion, Das Kommunikationshaus, etc.] and 4 years of running a Video production [Chili-Film].

  • 1992

    Graduating in 1992, with the WWW

    I graduated from high school when the first picture ever was uploaded to the world wide web - Les Horrible Cernettes, a comedy band based at the CERN laboratory in Geneva.



Game Principles



My blog about the art of decision-making

Instagram #iamaform

My work

Past & ongoing projects and activities




  • for a full day
  • max. 3 people
  • ...


  • single hours
  • per person
  • ...


  • > 2 days
  • travels & teams up to 10 people
  • ...

My clients

Peking University
Russian Documentary Guild
Torino Film Lab
Global Ecovillage Network
University of Applied Arts Vienna